Monetizing games can be a huge task for any developer. We have some tips that you can follow to ensure you get the best for providing your service. Firstly, make sure you develop the app for the user and keep the target audience in mind at all times. Stop focusing on the competition and focus on the design characteristics your target market will want.
Offer something novel to your users like regular updates and even personalization options. Universal games have developed Penguin Run that targets children and these two points are executed very well. You can even give away rewards for sharing on social platforms and they can unlock items in game for sharing their scores etc.
The light version of an app is essential. Whether it is for games or a business oriented app you definitely need a free version that acts as a stepping stone to the paid version this is absolutely essential to your success. You can reduce an amazing amount of cognitive dissonance this way. You can incorporate all the feedback you get and make the paid option even better to increase user satisfaction. Whilst doing this a lot, of companies make the mistake of not offering enough interesting features in the paid version, make sure the paid one far exceeds the features of the free version.
Venture beat have put out an amazing report with data gathered from the top 176 game developers in the world and you can check this out to improve your own app’s performance.